3/2/2024 0 Comments New charles barkley shoes 2015![]() Steve and I were so sure of it, we got up and left the meeting and we went down to Dan Wieden’s office, he was the co-founder of Wieden+Kennedy. Godzilla versus Charles Barkley seemed natural. “We took the miniature set they built for Ghostbusters II and rebuilt it to look like Tokyo.” By the time the ad aired in September, he was already huge from the Summer Olympics and this commercial made him even bigger. So while he was known in basketball, this meeting took place before Barkley was really a big superstar. This was just before the 1992 Summer Olympics in Barcelona, where Barkley would be on the first Dream Team. We were also basketball and Barkley fans. As soon as they said Charles Barkley was going to be the face of this shoe, Steve and I instantly looked at each other and both mouthed “Godzilla.” We were both big Godzilla fans and we were looking for an idea to use him in. Nike divided basketball sneakers into two parts, big men and small men, or “force” and “flight.” In Asia, it had all been low-tops and this was the first time they’d launched a big man’s shoe.Īt the meeting, Nike goes through the shoe and how it’s for the big man. Back in those days, it was pretty simple. There was a new product meeting where Nike came to the agency and they were introducing a new product: a big man’s basketball shoe for the Asia market, which they’d never done before. Warren Eakins (former art director at Wieden+Kennedy): Back in 1992, my writing partner, Steve Sandoz - who has since passed away - and I were working at Wieden+Kennedy and Nike was a client of ours. Most of all, though, it’s remembered fondly by the team that put it together, who are here to tell the story to Inverse. It lives on in the hearts of monster and basketball fans alike. Thirty years later, the ad has over a million views on YouTube. “The early 1990s was a time when there wasn’t much Godzilla content coming to America.” Charles Barkley’s rising star helped revitalize the franchise. Godzilla was at a low point in America at the time, Dan Rogers (who helps run Wiki Zilla) tells Inverse. There was tie-in merchandise including posters, a comic book, and T-shirts.Ĭonceived of by the advertising agency of Wieden+Kennedy and produced by none other than Industrial Light and Magic, the 30-second spot featured tremendous production value and was a slam-dunk for Nike, the 29-year-old Barkley, and, even though he was defeated, Godzilla as well. Not only did it premiere during the 1992 MTV Video Music Awards, but Nike even produced a teaser trailer, which ran for several weeks beforehand. Charles Barkley” was one of the biggest advertising events of the early 1990s.
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